About

Hi, I’m Sarah Pinder and I’m a self-confessed English language fanatic! Through Square Peg Communications, I indulge my genuine passion for creative language and communication. There’s nothing more frustrating than a poorly written article or a brochure with typos – mainly because it’s so easy to avoid.

For many years, I earned my stripes in the corporate arena. I have developed hundreds of communications and marketing campaigns for financial services and professional services companies. And I thrived on the daily challenge of turning the driest of subjects into an exciting and persuasive read.

Finally I packed my corporate bags and ventured into the big wide world alone.

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SQUARE PEG, ROUND HOLE

The unique point of difference at Square Peg Communications is me.

  • I was raised in England…the land of so many inspirational and remarkable writers.
  • As an “English geek” at school, I took my final exams a year early and still achieved top marks.
  • My bachelor’s degree is in Linguistics and Marketing – and I was the only person at my university to study this combination of subjects.
  • I have a genuine passion for “proper” English – yes, I am one of those people that is frustrated by typos in newspapers and magazines.
  • I personally carry out all work commissioned to Square Peg Communications – I will never outsource this to someone else.
  • Not that it’s relevant to communications, but I have run several marathons – something only 1% of people ever do, and if you’ve read this far you must be at least a little bit interested in me…
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AREAS OF EXPERTISE
  • Brochures and Flyers
  • Newsletters
  • Emails
  • Website content
  • Speeches and Scripts
  • Blogs
  • Articles
  • White papers
  • Resumes and Job applications
  • Event invitations
  • Press releases
  • Letters
  • Direct mail
  • Marketing campaigns
INDUSTRY EXPERIENCE
  • Investment Management
  • Superannuation
  • Insurance
  • Accountancy
  • Financial Advice
  • Real Estate
  • Legal Services
  • Recruitment
  • Workwear
  • Construction
PARTNERSHIP

Having spent many years working on the client side of corporate communications, I know how important it is to find the right partner to complement your business – one who takes the time to listen and understand your business, your customers, and is able to help you articulate your unique selling points. Through Square Peg Communications I focus on delivering copywriting, smart communication strategies and proofreading for clients big and small.

I can also help your business with broader marketing requirements through my partnership with Cinnamon Communications. It specialises in social media and marketing strategy development, working alongside small to medium businesses who often don’t have the budget or requirement for a full time marketing manager.

Whether it’s a few hours a week, a couple of weeks a month or for a one-off project, together we provide comprehensive end-to-end marketing support, from content and communications, to design, branding, strategy and social media management.

Maybe we can help you too…

 

MY BACKGROUND
DIVERSE AND UNIQUE COMMUNICATION SKILLS

My corporate career was founded in marketing communications within professional services and financial services firms. This allowed me to focus on corporate copywriting that promoted plain English, editing for clarity and brevity, and of course proofreading to remove errors and typos.

BT FINANCIAL GROUP
Strategy, Business Management and Marketing
IRWIN MITCHELL SOLICITORS (UK)
Marketing Communications
PIPER ALDERMAN
Marketing Communications
FRIENDS PROVIDENT (UK)
Marketing Communications and Brand Management
WINTERTHUR LIFE UK
Marketing Communications
SKANDIA (UK)
Marketing Communications and Corporate Communications

I’ve created sales brochures on the architectural wonders of Barcelona, drafted technical white papers on investment strategies and geopolitical events, produced real estate marketing campaigns, crafted wedding speeches and written website copy for screen printing onto construction workwear… So however diverse you think your communication need is, maybe Square Peg Communications can help you too…